Hi everyone ๐Ÿ‘‹, I'm C Abdurabb

Social Media Head Based in India

5+ years building organic growth engines, short-form video systems and conversion-focused e-commerce funnels. Founder of Case Planet, scaled to 101K followers and 10,000+ customers from a standing start. Currently driving platform strategy at Eduport, running 30+ channels and a 340K-follower Instagram network that has driven 100M dashboard views.

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C Abdurabb
Social Media Strategy
Organic Growth Funnels
E-Commerce Scaling
Brand Identity
Data Analytics
Social Media Strategy
Organic Growth Funnels
E-Commerce Scaling
Brand Identity
Data Analytics
Track Record

Delivering Impact & Reach

200M+

Dashboard Views

Cumulative views generated across every page managed — brand, campus, regional and event accounts combined.

265K+

Followers Built

Audience grown across owned and managed Instagram pages, entirely through organic content architecture.

10K+

Customers Generated

Converted content views directly into orders for Case Planet, the direct-to-consumer brand I founded.

30+

Channels Managed

Instagram, YouTube, WhatsApp and Facebook accounts run in parallel with platform-specific strategies.

Pages I Built

Grown From Zero, Organically

@caseplanet.india_ profile picture
@caseplanet.india_

Kerala’s biggest phone case brand. Built from nothing in 2023.

10,000+ customers, 3M+ engagements in three months, 300+ pieces of content and 20+ tech influencer collaborations.

101K followersView page
@trollpattambi profile picture
@trollpattambi

Kerala’s most followed regional troll page. Admin since post one.

Grew a regional humour page into a cultural fixture for Pattambi — and kept the voice consistent the entire way up.

89K followersView page
@foodstories_byribzee profile picture
@foodstories_byribzee

48,000 people in Calicut decide dinner here.

A food discovery page built on taste, shoot, share. Restaurants now come to the DMs instead of the other way round.

48K followersView page
@rib_zee profile picture
@rib_zee

Three posts past a million views. Nothing spent on ads.

The personal page where every format gets tested first. If a hook lands here, it ships to the brand accounts.

5M+ engagementsView page
@momentz_of_sngs profile picture
@momentz_of_sngs

Six thousand posts later, the whole campus follows.

A students page started from zero at SNGS Pattambi, now the default feed for campus life and student storytelling.

2.5M organic reachView page
@gadpro.in profile picture
@gadpro.in

Two months in. Fifty qualified leads out.

Meta Ads, Instagram promotions and the supporting creative for this gadget retailer, lifting engagement 25% alongside the reach.

+30% brand reachView page
@ascend__25 profile picture
@ascend__25

Same fest, ten times the sponsorship money.

National-level management fest at the University of Calicut. Led sponsorship and promotion, driving 600K+ dashboard views.

10× revenueView page
@maghribmunch profile picture
@maghribmunch

No ads. No listings. Just a full booking sheet.

Iftar dining venture at Calicut University and NIT Kalanthode, launched 2026 and booked out on organic social alone.

Fully organicView page
Eduport Network

One Brand, Nine Audiences

Nine of the 30+ accounts I manage at Eduport, each with its own audience, exam cycle and content strategy — around 340K followers between them and 100M dashboard views generated across the network.

Influencer Network

200+ Influencer Connections

A working network of 200+ micro and macro creators across Kerala — tech, food, travel, regional and entertainment. Below are 27 I have collaborated with directly on product launches, reviews and brand campaigns, ranked by reach.

200+
Influencer connections
27
Direct collaborations
11.6M
Combined reach
Experience

Where I’ve Done The Work

Social Media Head

2025 — Present
Eduport Pvt Ltd

Running platform-specific strategy across 30+ channels — 10 Instagram, 10 YouTube, 5 WhatsApp and 5 Facebook — each segment carrying its own audience, exam cycle and content plan. Tooling: Interakt, Meta Ads, Super Profile and Captions AI.

Reach

100M dashboard views generated across the Eduport channel network.

Network

Nine Instagram channels under management, around 340K followers between them, from the 89K flagship down to new exam-specific accounts.

Content

Shot and edited the most-reached video on the flagship account — 133K likes, produced same-day with no budget behind it.

Founder & Marketing Strategist

2023 — Present
Case Planet

Founded and scaled a direct-to-consumer phone case brand from zero, owning strategy, content, community and campaign execution end to end.

Growth

10,000+ customers and 101K followers built through organic social alone.

Partnerships

20+ tech creator collaborations for launches, reviews and showcases.

Sales & Marketing Intern

2025
GADPRO

Executed targeted Meta Ads and Instagram promotion campaigns for this gadget retailer, and produced the creative that carried them.

Pipeline

+30% brand reach and 50+ qualified leads inside two months.

Creative

Ad creatives and campaign visuals that lifted engagement by 25%.

Social Media Manager

2020 — Present
Freelance

5+ years managing and growing pages across regional, campus, event and commerce niches — from cold start to community scale.

Portfolio

20+ brand accounts managed and scaled, several past a million organic reach.

Network

200+ creator connections across Kerala, 27 collaborated with directly.

Expertise

What I Bring To A Brand

Strategy

  • Organic Growth
  • Funnel Architecture
  • Brand Positioning

Content

  • Short-Form Video
  • Viral Hooks
  • Community Building

Tools

  • Meta Ads
  • Interakt
  • AI Workflows
Education

Academic Profile

MBA, Marketing
DCMS, University of Calicut
2024 — Present
BBA
SNGS Pattambi
2020 — 2023
Recognition

Achievements

Creator — Kerala Startup Carnival ’26
Kerala’s first two-day residential startup carnival, LEAD College, Palakkad
May 2026
Top 9 Percentile — KMAT ’24
Management aptitude test, Govt. of Kerala
2nd Prize — Marketing Game
Ecletica ’26, Farook College — 80+ competitors statewide

Content that reaches,
strategy that converts.

Available for social media strategy, brand growth and campaign work. Based in Kerala, working with brands anywhere.