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The Content Behind
The Numbers

Reels I shot, edited and scripted myself. Strategy only counts when the content lands — these are the ones that did.

Eduport NEET JEE success celebration reel thumbnail

@eduport.app • 29 July 2026 • Most reached on the page

Shot on the spot. Became Eduport’s most reached video ever.

An unplanned grab during a NEET & JEE results celebration — filmed, cut and captioned by me the same day. No budget, no brief, no ad spend behind it. It outperformed every scheduled piece on the account.

Caption സാറുമാരുടെ chunk ഡോക്ടറായപ്പോൾ 😂❤️

133K

Likes

667

Comments

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Kerala Blasters Manjappada fan reel thumbnail

@rib_zee • 25 December 2023 • Shared by a pro player

A Kerala Blasters player put this on his story.

A Manjappada fan edit that broke out of my own audience — picked up as a story by Blasters player Prabir Das and reshared across the major Blasters fan pages. Earned reach, not bought reach.

Caption മഞ്ഞക്കടൽ 💛

98K

Likes

836

Comments

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Sevens football in the rain reel thumbnail

@rib_zee • 5 January 2024 • Native football culture

Sevens football, in the rain, shot the way locals actually see it.

Kerala’s Sevens football culture filmed on the ground at Thrithala — floodlights, mud and a full gallery. Native subject matter shot and cut for the audience that lives it, not for an algorithm.

Caption മഴ ⛈️ കട്ട സെവൻസ് -ആഹാ !!

110K

Likes

477

Comments

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Unlimited Madhooth food spot reel thumbnail

@foodstories_byribzee • 12 July 2026 • Drove real-world sales

One voice-over video. A small shop’s busiest week.

My first voice-over food vlog — an unlimited madhooth spot on Palazhi road, near Hilite Business Park. The reel put a small independent shop in front of tens of thousands of local diners and the owner saw a direct jump in sales off the back of it.

Caption Unlimited Madhooth spot 📍Palazhi road near Hilite Business Park

15K

Likes

146

Comments

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Featured & Reshared

When the work travels beyond my own audience.

A Kerala Blasters player put it on his story

Prabir Das reshared the Manjappada reel to his own audience — “Adipoli video 💛 @rib_zee” — and Blasters fan pages followed.

Dabzee ran it on his story

@dabztories — the verified stories account of one of Kerala’s biggest food creators — put the video out to his own audience, tagged “Dabba 😍🔥”.

Creator at Kerala Startup Carnival 2026

Featured as a creator at Kerala’s first two-day residential startup carnival, 30–31 May 2026 at LEAD College, Palakkad.

Moment Marketing

Campaigns for Eduport built on a moment the audience is already living through — a festival, an exam window, a news story, the weather. Copy and concept mine.

Vacation season campaign creative

Vacation season

നീ ഏത് type student ആണ്?

"Which type of student are you?"

A tag-a-friend carousel built on vacation-time classroom archetypes. The copy asks readers to sort themselves and their friends into a type, which turns passive scrolling into comment threads.

Results season campaign creative

ഒരു മാസം കൊണ്ട് +2 നമ്മൾ തിരിച്ചു പിടിക്കും

"In one month, we take Plus Two back"

Timed to the Plus Two SAY and improvement exam window, when students who slipped are deciding whether to retry. Written as a promise in first-person plural rather than an ad.

News cycle campaign creative

ബസ്സിൽ യാത്ര ചെയുന്ന എല്ലാ വിദ്യാർത്ഥികളും അറിഞ്ഞിരിക്കണം

"Every student who travels by bus should know this"

Newsjacking a live student-concession story, credited to a lawyer and Reporter TV. Utility content that earns saves and shares from the exact audience the brand sells to.

Scholarship window campaign creative

Scholarship window

പഠിക്കാൻ പണം വേണോ?

"Need money to study?"

A blunt four-word question aimed at the cost objection, published during the scholarship application window. Drew the second-highest comment count of the set.

Monsoon campaign creative

മഴക്കാലമാണ് ശ്രദ്ധിക്കുക

"It’s monsoon season — take care"

Seasonal safety advice with no sell attached. Brand presence earned by being useful during the weather event everyone in Kerala is already talking about.

Onam campaign creative

മാവേലി എത്തി മക്കളെ

"Maveli has arrived, children"

Onam greeting written in Maveli’s own voice rather than the brand’s. The purest form of the format: show up on the day that matters to the audience, in the register they expect.

Want content that travels this far?

This is what I do for brands — shoot it, cut it, write the hook, and build the strategy that puts it in front of the right audience.

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